This documentary uses perspective by incongruity to highlight the role of women in music videos, and to draw parallels between this and the way women are viewed and treated in the real world. The author of the documentary employs several filmatic techniques to further his point, and these serve to change the audience’s perspective on the ideas present in the documentary.
The first important step the author took in preparing his argument was to gather clips from hundreds of well-known music videos. It is important to note that he did not show any of the full videos; he instead used only the clips of the videos that specifically demonstrate the ideas he puts forth throughout the film. This helps the reader to forget that these videos usually contain other scenes, which sometimes serve to cover up the blatant mistreatment of women in the videos. If the viewer is seeing the video as a full narrative, they will be less inclined to notice the things that the author is trying to point out in this film; showing only specific parts of the videos limits this quite a bit.
Another technique the author used to draw his point was to take the actual music out of almost all of the videos (he left it in only when the music itself is making the very point the narrator is talking about). This served to help the viewers to see these clips not as entertainment, like we might see on VH1 or Fuse, but to see them as supporting points in the argument that the author is making. He also inserted his own music throughout the documentary. This music sounds very much like something we would expect to hear in the background of many types of documentaries; this served to further help the viewer see the subject matter not as entertainment. At times, this music becomes very ominous, and starts to resemble something that one might expect to hear in a slasher movie, just before someone on screen gets attacked. I think at several points in the film, this served to drive home the striking points that the author was trying to make about the treatment of women in music videos and the worrying results this treatment might have on real life.
The author also presents the events in many of the videos as though they were not entertainment, but real life. In doing so, he asks the viewer to read the events as though they were taking place in the real world, rather than the world of fantasy entertainment. This really makes the treatment of the women in these videos much more alarming and shocking to the viewer, as we are forced to imagine a world (which the author hints might not be far away) in which women are viewed and treated in this terribly degrading way as the norm.
The most effective technique the author used to drive home his points in this film was the juxtaposition of shots from music videos (showing men disrespecting women, using them like objects, and stripping them of their humanity [and their clothes]) with both shots from real life news reports and interviews with college-aged men. The images of the women in Central Park who were stripped down by men and had water thrown on them were strikingly similar to the images of women in music video. The obvious difference, of course, and the thing that most strikes the viewer, is that the women in the real life situations are not smiling and rubbing their hands down their bodies like the women depicted in the videos; they are crying and running, and they look horrified. This was the most shocking moment in the film (which the author rightly saved until near the end, when his argument became much more focused and streamlined), and the juxtaposition of these two similar but clearly not the same images served to really get the viewer’s attention.
The interviews with the young men talking about how a woman is to be treated in their eyes was juxtaposed with images of extreme violence from the music videos. This made some of their statements much more shocking and, for a young woman, terrifying. The image of a young man saying that his friends might say something along the lines of, “I thrashed her; I did it till she was crying” in regards to a woman became sickeningly more intense when juxtaposed with an image of men in a music video swarming around a woman, an object of their desire. The author used this juxtaposition to drive home one of his major points: that the ideas inherent in these videos, which some of us see as so incredibly shocking, are already seeping their way into our everyday life. They are already affecting the way women are seen in the real world.
As a young woman, I found this video fully disturbing and somewhat terrifying. The idea that the views of women presented in these videos may soon become the accepted narrative in our culture is hard to grasp. The notion that we interpret a story (in this case, the story of ‘woman’) a certain way, and quickly disregard other possible versions of the story is incredibly scary in this instance. I think this film did a good job of pointing out the dangers of this tendency, and the author clearly knew what he was doing and used very effective techniques to make his point.
(I want to apologize to my classmates for posting this blog late. I thought I had posted it a few nights ago; however, our internet at home has been rather finicky lately, and I [because I am so smart] did not check to make sure it actually posted properly until this morning. I am sorry for the inconvenience.)